February – April, 2023

This project was completed for my Art 352, "Communication Design Studio 2" class. The main objective was to conceptualize and develop a comprehensive brand identity for a fictitious organization. This encompassed creating a distinctive name, logos, and a flexible set of design elements that could be applied across various collateral materials. The project involved extensive research into different industries and target audiences to inform the design choices and create a compelling brand identity. I chose to create a Sparkling Tonic Drink Brand called Giggle Water. The brand was to offer high-quality, ready-to-drink craft cocktails, with an emphasis on accessibility and sophistication. ​